Built for Salesforce. Finally.
Reviewing deals doesn’t move them.
Most teams operate on updates.
Movement comes from buyer behavior, not summaries.
We believe in...
Money over meetings
Stop reviewing deals.
Start moving them.
Prioritize revenue, not conversations.
We focus on
What’s Real
Deals with verified buyer activity and real momentum.
What’s At Risk
Deals showing activity without actual progression.
What To Do Next
Clear actions tied to deal movement, not opinion.
Know what’s real. Act on it.
Focus where money is actually moving.
Every signal is based on observed buyer behavior, not CRM inputs.
Signal
Status
Evidence
Momentum
HIGH
Multi-threaded engagement confirmed. Deal velocity above baseline.
Risk
AT RISK
Single-threaded. No buyer activity in 8 days.
Status
STALLED
Champion engaged. No executive sponsor.
Expansion
UPSELL
New team usage detected. Expansion likely.
Revenue doesn’t stall in deals. It stalls in your company.
Legal delays. Pricing approvals. Internal bottlenecks.
Your pipeline depends on teams you can’t see or measure.
We make internal blockers visible and actionable.
Pipeline breaks between what reps see and what leadership trusts
Reps see what’s actually happening.
Buyer signals, momentum, real movement.
Leadership sees summaries.
Updates without evidence break the forecast.
Why forecasts fail
01
Updates vs Evidence
Pipeline runs on updates, not buyer signals.
02
Hidden Risk Patterns
Stalled deals look active until it’s too late.
03
Inconsistent Standards
Every rep defines “real” differently.
ASSERTION
Every deal is an assertion.
Every deal has a confidence score
88
Calculated from real buyer signals, not rep input.
Confidence reflects behavior, not belief.
01
Close Accuracy
Forecasts reflect real movement, not optimism.
03
Kill Zombie Deals
Remove deals with no real buyer activity.
02
Risk Visibility
See deal slippage before it shows up in commit.
04
No Forecast Surprises
Know what’s closing before the quarter ends.